How Does The Missing Link® Flaxseed Deliver Visible Results?

The Invisible Problem Pet Owners Face.

We’ve all heard of Omega Fatty Acids and specifically the elusive Omega 3. The story is familiar: Our pets (and ourselves for that matter) get too much Omega 6 in our diets from grain and grain-fed meat. Omega 6 causes our bodies to increase inflammation. The problem is we don’t get enough Omega 3, which our body uses to suppress inflammation.

Omega 3

While most pet foods are adequate, they’re usually over-processed using high cooking temperatures and extruding pressures that degrade naturally occurring vitamins, enzymes, and friendly bacteria. Another hidden issue many pet owners do not consider – the livestock that makes up the meat in your dog food is fed a diet of corn and soybeans, both high in Omega 6. The meat in your dog food (unless grass fed) concentrates Omega 6 in your pet’s cells. The Missing Link® Original Powdered Supplements provide 2:1 Omega 3 to Omega 6 ratio. This provides cats, dogs, birds and many other species a therapeutic level of Omega 3, rebalancing your pet’s nutrition to optimum levels. But what exactly makes The Missing Link® product so different from any other Omega 3 supplement?

Omega 3

The Power of a Small Seed.

Truly a unique and powerful nutrient storehouse, flaxseed is the richest vegetarian source of the vital Omega 3 essential fatty acid in the form of alpha linolenic acid, and is the core ingredient in The Missing Link® supplements. Flaxseed also has the richest source of lignans, a class of phytochemicals which are powerful antioxidants that protect our pet’s immune system. The combination of omega fatty acids, dietary fiber, phytonutrients, and lignans in the flaxseed also supports a healthy, beautiful coat, healthy digestion, brain function, and helps sustain energy levels.

What Makes The Missing Link® Flaxseed Different?

Our whole-ground flaxseed, patented cold-processing and hermitically sealed packaging make the difference for your pet’s health. Once a flax seed is cracked and the natural barrier is no longer intact, the essential fatty acids begin to rapidly oxidize and turn rancid. Other manufacturers are using flaxseed that is pre-ground before they buy it, and the nutritional efficacy has already been compromised. Another major difference with other products is that our product retains the entire contents of the flaxseed. Many ground flaxseed products offered are only the ground hulls of the seed, a byproduct of extracting the oil. The Missing Link® flaxseed still contains the vital oil and germ, which makes our flaxseed products more effective.

Omega 3

What Is The Proprietary Process of The Missing Link®?

The Missing Link® uses a patented cold-processing method that ensures the flaxseed is ground fresh in a controlled environment to retain its nutritional value. The Missing Link® flaxseed is ground fresh in a matter of seconds before being filled into a bag. This proprietary cold processing technique results in a far superior product from a nutritional standpoint. We use foil laminated polyethylene bags that are nitrogen flushed and hermetically sealed. Nitrogen flushing allows us to displace the oxygen reducing oxidation and ensuring the product (and the Omega-3s inside) are fresh and stable.


What About Fish Oil Supplements?

You will find much information about fish oil supplements, and how they have the best Omega 3 fatty acids. This might be true if your pet was eating fresh salmon. What they don’t tell you is that bottled oils quickly go rancid if not consistently refrigerated and shielded from light, and feeding your pet rancid oil is worse than none at all. To address this, some products claim to be “stabilized”, yet that also greatly degrades the Omega 3.

Omega 3

What Does This Mean For My Pet?

In our pursuit to preserve the nutritional integrity of the flax used in our products, we can change the modern pets diet and correct the imbalance of Omega Fatty Acids pets have endured for decades eating commercially available pet food. Having freshly ground flaxseed rich in precious Omega 3 Fatty Acids preserved naturally with no artificial colors, flavors, or preservatives means The Missing Link®  supplements offer the nutritional edge every pet deserves.


Is Flaxseed Good for Cats?

When it comes to improving the overall health of your feline friend, flaxseed can be a good way to do it. Flaxseed is a great source of essential fatty acids like omega-3, and can help improve both the health of your cat as well as his appearance.

What is Flaxseed?

Flaxseed is derived from flax plants and can be found as a food item in grocery stores as well as in supplements and pet foods. Historically, flax has been used to make yarn and other textiles like linen and fabrics. It is a valuable and nutritious ingredient that is widely available and can be extremely beneficial for your kitty.

Benefits of Flaxseed

There are numerous benefits to flaxseed, but three of the main ones are closely related to the essential fatty acid content.

The Top Three Benefits Are:

  • Can boost your cat’s immune system
  • Can improve the health of your cat’s digestive tract
  • Can shine your cat’s coat

Omega-3 essential fatty acids (EFA) are the key ingredient that gives your cat’s immune system a helpful boost. They also have a role in the function of your cat’s nervous system, including his heart health and the development of his brain.

Omega-3 is also known as alpha linoleic acid. This EFA is especially helpful in felines that suffer from inflammatory health concerns like arthritis of the joints. This is because flaxseed is full of anti-inflammatory properties.

Not only does the anti-inflammatory properties help with joint inflammation, it can also keep your cat’s kidneys healthy by reducing inflammation there as well, and increasing the flow of blood to vital organs.

Fatty acids can help cats with kidney problems produce a higher level of triglycerides by supporting the levels of blood lipids. This could potentially help extend the life of a cat beyond your current expectations.

Additionally, flaxseed is loaded with natural fiber to help your cat’s digestive system function optimally. A healthy digestive system helps to keep your kitty’s weight at a normal number, and helps to keep your cat’s bowels moving on a regular basis. Plus, flaxseed is full of lignans, which is an important antioxidant with several known potential health benefits.

Flaxseed Helps Address Nutritional Deficiencies

Flaxseed supplements are often recommended by vets because unfortunately, common pet foods just don’t always provide for all of your cat’s dietary needs. While it’s true that some cats do okay with them, other cats may have a coat that looks and feels dry because of nutritional deficiencies.

Others may develop a condition called pica, in which they chew, suck, and even eat objects that are not food. These objects can include yarn, paper, electrical cords, fabrics, and plants.

However, it should be noted that sometimes a cat could have trouble converting the essential fatty acids into EPA and DHA, especially if they are older or suffer from other health conditions. This problem is largely mitigated by using a high quality source of flaxseed that retains the valuable flax oil.

When your cat’s flax comes from a quality source, it’s much easier for him to use the omegas and convert them into what he needs so that he can reap the health and nutritional rewards.

Be sure to follow the recommended dosage and schedules provided on the flaxseed product. You also want to make sure your cat is drinking plenty of water when consuming flaxseed, as proper hydration is very important to avoid any bowel obstructions due to the high fiber content.

Flax is Food, Not Just a Supplement

Keep in mind that flax is considered a food product. Since it is classified as a food, it’s generally considered safe and non-toxic. And since it is considered a food, it can also take a while to begin seeing results in your cat’s health status.

But if you give it to him consistently over a month, you should begin to see improvement, especially in common problems such as attitude, energy, joint mobility, and skin and coat. If after a few weeks you still aren’t noticing any health improvements, you can try increasing the amount of flax you are giving your cat.

Flaxseed is a great source of essential fatty acids, especially omega-3. Flaxseed supports a multitude of benefits including, skin and coat quality, healthy digestion, brain function, and energy levels. This superfood provides the perfect nutrients your cat needs.

Shop our fresh-ground flaxseed supplements for cats today and start seeing improvements in your cat’s overall health in no time!

*This article is for informational purposes only. Please see a vet if your pet shows any symptoms.


4 Important Health Benefits of Omega 3 For Cats

There are many potential benefits to giving omega-3 fatty acid supplements to cats. Some of the benefits are visible, while others are not so visible. Regardless of whether you can see the results, part of a healthy diet is making sure your cat gets plenty omega-3 fatty acids.

What is Omega-3?

Omega-3 is a polyunsaturated fatty acid that possesses double carbon bonds within the carbon chain. It’s opposing fatty acid is omega-6, and it’s important for your cat to have a balance of both omega-3 and omega-6 for optimal health. There is also an omega-9 fatty acid, but this article will focus on the omega 3 & 6 ratio.

Why Does Your Cat Need Omega-3?

Just like dogs, a cat’s health only benefits from getting the right balance of fats, proteins, and carbohydrates. Omega-3 fatty acids are considered the building blocks of good nutrition, and you need plenty of omega-3 to balance out the surplus of omega-6 that can accumulate in your cat’s system.

Omega-6 often accumulates because there are too many omega-6 fatty acids in your cat’s food, whether it’s commercial cat food or fresh meat. A cat can easily become out of balance without supplementing omega-3.

Each of these fatty acids performs different functions and jobs, but neither one can work optimally without the other. When one is out of order, it knocks the whole system out of order, compromising your cat’s immune system and endangering his health.

Where Do Cats Get Omega-3?

Cats can get omega-3 from a variety of marine as well as plant sources. Flaxseed oil, canola oil, soybean oil, and walnut oil all provide omega-3 in its various forms. It’s also prudent to talk to your vet about the best option for your feline.

Omega-3 Fatty Acid Benefits for Cats

Some of the supplementation benefits of omega-3’s in cats include:

  1. Itch and Inflammation Relief

Because cats often have very sensitive skin, too much licking, itching, and scratching can leave their skin irritated and raw. Omega-3 fatty acids are thought to help reduce the inflammatory response in a cat, which therefore reduces the related symptoms such as itching, biting, and chewing.

  1. A Healthy, Shiny Coat

A healthy, shiny coat is one of the main benefits that is visible and easy to see. Supplementing omega-3 fatty acids in your cat’s diet can help strengthen his fur, reduce shedding, reduce dryness and dandruff, and make your cat’s coat gleam.

  1. A Boost to the Immune System

Omega-3 fatty acids can also help to keep your cat’s immune system functioning optimally. With an immune system operating the way it should, your cat can better fight off minor colds and viruses, and even prevent more serious health concerns as he ages.

Additionally, pregnant or lactating cats that are supplemented with omega-3 can help improve the development of retinal function in kittens. This can offer benefits to their eye health throughout their entire lives.

  1. Help To Manage Joint Pain

Just like people, cats can suffer from joint problems and cat joint pain too, especially when it’s related to age degeneration. Omega-3 fatty acids can help improve your cat’s range of motion as well as boost his energy. This is all due to the powerful anti-inflammatory effects that omega-3 fatty acids provide.

Remember that cats are quite a bit different than people, and as felines, they will need different dosages and different forms of omega-3. Make sure that any supplement you give your cat is especially formulated for use in felines.

With a regular omega-3 fatty acid supplementation schedule, you can help to keep your cat healthy, spry, agile, and looking downright beautiful, throughout all his (nine) long lives!

Shop our fresh-ground flax seed supplements for cats!

*This article is for informational purposes only. Please see a vet if your pet shows any symptoms.


Skin Allergies in Cats: What Every Pet Parent Should Know

Skin allergies in cats are very common. If you own a cat, you may already know that your feline can be every bit as sensitive to allergens as humans can. They can react to outside allergens no matter the source, whether they are environmental, parasite-related, or even diet-related.

Most often, their reaction to allergens is itching, sometimes excessively so, and often it’s the only sign your cat will give you alerting you that something is wrong. It should come as no surprise that everything that can cause allergies in humans can also cause allergies in cats.

Common Allergens in Cats

Some of the most common allergens found in cats are:

  • Grass and weed pollens
  • Trees
  • Fabrics
  • Plastics and rubber
  • Dairy
  • Foods
  • Additives
  • Dust and house mites
  • Flea saliva

When a cat encounters one of these allergens, either by ingesting or inhaling it or even just touching it, it can cause an inflammatory response in his immune system. When this happens, your cat may itch in response to the release of chemicals in its body.

In most cases, allergies develop over an extended period of time, after repeated exposures to the allergen. Sometimes the allergens are seasonal, like certain tree pollens.

The exception to this is usually an insect bite, as allergies from an insect bite can develop much faster. Interestingly, allergies are a learned behavior of the immune system, and that learned behavior can be passed down genetically through generations of cats.1

For most felines, allergies tend to develop early on, usually starting anywhere from age 1 to 3.2 Sometimes they can start later, but it’s much rarer. The difficulty with allergies is that once a cat develops one, it’s common to begin to develop more, and the allergic response can become even more severe over time.

Some of the symptoms of allergies that you may notice in your cat are:

  • Hair loss
  • “Twitchy” skin
  • Pulling out hair “tufts”
  • Mutilations and lesions
  • Hot spots
  • Crusty sores

Unfortunately, this is because when your cat gets itchy, they will lick, scratch, and bite at the offending areas, sometimes so much so that they harm themselves.

When your cat displays behaviors like these, it’s called excessive grooming. Your cat will often do this in secret, or when you’re not looking, so it can be difficult to catch on to. Because of these compulsions, cats often wind up developing secondary infections because of the trauma they inflict upon their skin.

For most cats, allergies tend to be seasonal or related to inhalants such as house mites and dust mites. The best course of action is to take your feline to the vet so that they can run some cat allergy symptom tests, and then begin to remove the things that are suspected to be an issue from your cat’s diet or environment and see if his health improves.

Food Allergies are the third most common allergy in felines.3 Itchy, irritated skin, and hair loss are the most common symptoms of a food allergy in cats, although gastrointestinal symptoms may affect your pet. The most common food allergies are related to the protein and carbohydrates compounds in your cat’s diet. These common allergens include dairy, fish, chicken, and beef.

By process of elimination, you should be able to at least narrow down the source of the allergy. Sometimes allergens can be suppressed with medications for several weeks. That will take care of the problem for a while, at least until the next year rolls around.

However, there are other allergens that are not seasonal, so they never completely disappear despite all your best efforts. In this case, your cat could undergo a variety of treatment options and doctor visits and still never fully resolve the problem.

Thankfully, while you can’t always eliminate all potential allergens from your cat’s life, you can take steps to reduce them significantly. You can also use topical cat skin treatments such as anti-itch creams, steroids, and even steroid injections. Shampoos and rinses also sometimes help improve your cat’s skin and coat health, along with other treatment methods such as antihistamines and omega-3 fatty acids.

Ultimately, you know your pet best, and only you can decide whether something is wrong and whether it warrants a visit to the vet. It can be frustrating trying to pinpoint exactly what is causing your cat so much distress, but once you’ve pinned down the culprit and eradicate it, it is well worth it.

Then you get to watch your cat begin to flourish again. His hair will grow back nice and shiny, and he will be purring in bliss, with no itching, biting, or chewing in sight! Thank you for reading or guide on skin allergies in cats.

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Why Is My Cat Itching So Much?

Cats by instinct and nature are groomers. They love to clean themselves and lick their fur. However, if you aren’t careful, sometimes these behaviors could become compulsive.

Most often though, compulsive licking, scratching, and chewing occurs with certain breeds, such as the Siamese.

If your cat has never engaged in these behaviors before but is suddenly now licking, scratching, and chewing himself, it may not be so much a compulsion, but a reaction to an unknown underlying feline skin condition.

When cats over-groom themselves, they can end up losing their fur and create issues such as irritation and hotspots, open wounds, scabs, inflammation, and infections.

Unfortunately, until your cat starts showing visible signs like some of the above, it can be difficult to figure out whether your cat is engaging in normal grooming behaviors or excessive ones! Oddly enough, cats like to do their grooming business when no one is looking (we’ll call it top secret grooming), so it’s easy to miss when a behavior is becoming out of control.

Another problem in figuring out why your cat may be itching is because feline skin diseases can mimic each other in many ways and present with similar symptoms. So sometimes just looking and visually inspecting your cat doesn’t give you many answers or help you figure out the underlying cause of their itching. Here’s a quick overview of some of the more noticeable symptoms of itchy kitties.

Common Signs of Itching in Cats

  • Excessive scratching, itching, biting, and chewing, to the degree that causes damage to the skin.
  • Hair loss, often in a symmetrical pattern.
  • Dandruff coupled with a greasy looking skin and coat. These symptoms could indicate miliary dermatitis.
  • Skin lesions and ulcers that can affect various parts of the cat’s body as well as develop inside their mouth.

Unfortunately, once your cat begins to develop visually obvious signs like skin lesions, healing can take quite a long time.

That’s why it’s important to try to catch these signs and symptoms as early on as possible, so you can begin treatment right away and prevent further skin damage in your fur baby.

Skin Conditions that Cause Itching in Cats

Environmental Allergies

A cat that suffers from environmental allergies will often show signs and symptoms early on in his life. For instance, he may experience symptoms at the change of seasons, and then you may notice as time goes on that his symptoms seem to get worse and last longer.

Sometimes your cat can suffer from indoor allergens like dust mites. If this is the case, he can have allergy problems all year long, not just seasonally. Occasionally cats may even be allergic to cleaning products that you use in your home, or litter that contains perfume.

It can be difficult to pin down exactly what’s plaguing your cat, but once you do and remove the allergen, he should recover relatively quickly. 

Food Allergies

When a cat has food allergies, you may notice him start to lose hair around his face and neck, and sometimes other areas as well. Your cat could also suffer from vomiting or diarrhea, and even weight loss.

Foods like dairy, fish, chicken, and beef can all cause allergies in cats – even if they’ve never shown signs of an allergy before. Food allergies can come on suddenly with no rhyme or reason. The only way to nail down a specific food allergy and eliminate the trigger is to put your cat on a special hypoallergenic diet for 8 to 10 weeks.

However, this can be difficult, so your vet may try to rule out any other possible culprits for the itching condition before recommending such a diet. 


Flea Bites

Fleas are one of the most common culprits of an itchy kitty, and thankfully are one of the easiest to diagnose.

You can sometimes see the fleas on your cat just with a visual inspection. If you can’t find the tiny insects, sometimes you can see little black granules, called “flea dirt.”

Flea dirt occurs when the flea digests blood and deposits it into your cat’s fur. This dirt can usually be found around your cat’s neck or at the base of his tail and his lower back. It is easiest to look for fleas and flea dirt on your kitty’s stomach, as there is less hair there and they are easier to find. It is a good idea to wait until your cat is sleepy before poking around his belly!

If you don’t see any fleas at all, the most likely scenario is that your cat has eaten the flea. When this is the case, you won’t find any evidence of fleas at all, not even flea dirt.

Even if you can’t find anything in these areas, it doesn’t mean your cat isn’t suffering from fleas. If your cat keeps scratching those areas, you might still want to try a doctor recommended flea medication just to be safe.

It’s also a good idea to treat your home because fleas can be brought into contact with your cat in a variety of ways, even through you.

Skin Parasites

Other common culprits to your cat’s itching problem are skin parasites. Parasites can cause very severe itching. Cats that may have contact with other animals outside or go outside on a regular basis are more susceptible.

Unfortunately, skin parasites such as mites can be difficult to diagnose. If you do find that mites are the problem, your cat will most likely need a topical parasiticide. Sometimes they may also need to be dipped in a lime sulfur solution. If you want to try to prevent your cat from picking up skin parasites, it’s best to keep your cat indoors and away from strange animals.

Insect Bites

Sometimes your cat may itch because he has been bitten or stung by an insect. Wasps and bees can cause pain and swelling, whereas flies and mosquitoes can cause massive irritation and itching.

More often than not, you’ll notice bites along the ears or the bridge of nose because insects tend to gravitate towards hairless areas.

Ear Mites

Ear mites can cause inflammation, especially in younger cats. However, they aren’t just relegated to the ears. Ear mites can move around and even spread to your cat’s neck and head or tail and backside. Ear mites are highly contagious to other animals.1


Ringworm is a relatively common condition, and it can cause some pretty intense itching. Ringworm is a fungal infection, causing problems, not with just your cat’s skin, but his hair and nails too. With ringworm, you may notice lesions on your cat’s skin. They may look like little bald areas that are red in the center, with flaky skin. Typically, you’ll find these lesions around your cat’s head and ears, or near his tail.

Ringworm is quite contagious, so if you suspect it, make sure you lock your cat up in a kennel away from other pets and wash your hands thoroughly.

Skin Disorders

Dry Skin

Dry skin has numerous causes ranging from environmental irritants, a cheap diet, to changes in the season. However, if your cat’s itchiness also presents with flaking, there could be a more serious underlying problem, and you should have your vet look into it.

Sun Damage

Sun damage is just as easy to develop in cats as it is in humans – especially when it comes to the white or light colored breeds, and cats that have white or light colored ears and noses.

Ears are particularly sensitive, but noses and eyelids are affected as well. Outdoor cats have a bigger risk of sunburn and skin damage than indoor cats, but all can be affected.

Feline Acne

Feline acne, although not as common as some of the other skin conditions can still make your cat itchy. This is a condition where your cat can develop blackheads, usually on their chin, that then progresses and turns itchy and red. When this happens, they can develop into pimples, then to abscesses that can rupture and become itchy and crusty. You also must be careful because your cat could develop a bacterial infection as a secondary condition.

Bacterial Skin Infection

This is fairly uncommon, but sometimes it happens. It can also coincide with a yeast overgrowth that can contribute to the misery of your itchy feline. Every time your cat experiences severe trauma to the skin from excessive scratching, he can be prone to infection. These infections are typically secondary to some other underlying cause.

Systemic Disorders

Feline Eosinophilic Granuloma Complex

This is a disorder where your cat produces an excessive number of a particular type of white blood cells called eosinophils.2 Three different types of conditions can result from this overproduction of eosinophils.

  • Eosinophilic Plaque
  • Eosinophilic Granuloma
  • Indolent ulcer

With each of these conditions, you may notice either round or oval-shaped ulcerated sores, raised sores, masses, or lumpy sores. These wounds are typically found on the abdomen or thighs, or their face or inside their mouth. Indolent ulcers can cause abscessed lesions along the upper lip as well.

Pemphigus Foliaceus

This condition causes your cat to itch his feet. It’s an autoimmune skin disorder and can present as crusty, scaly looking skin, mild ulcerations, pustules, and you may notice overgrowth and cracking on their footpads.3 Itchy and painful indeed!

Cowpox Virus

This is another rare phenomenon. It typically manifests in cats that like to hunt small rats. Cowpox Virus develops when the rat bites the cat.4 The virus enters the skin through the bite, and after a few days, you may notice little-ulcerated nodules pop up. These can be itchy and painful!

Miscellaneous Disorders and Diseases

Boredom and Anxiety

Sometimes cats will engage in compulsive licking, scratching, and chewing behaviors when he is bored, anxious, or suffering from a mental disorder. This seems to be more prevalent with indoor kitties, possibly because they get less exercise and interaction with the outside world.

Environmental changes, such as moving into a new home, or welcoming a new family member (whether four-legged or two) into the home can also be a cause for compulsive behaviors in your feline. It’s important for cats to feel loved and safe and comfy, and to receive plenty of exercise and stimulation each day to keep them from being bored and anxious.


Sometimes cats will lick, chew, and bite because they are feeling pain in a particular area. If you notice your cat seems to be doing this in the same spot over and over, it could be pain related.


Unfortunately, with long-term and excessive skin damage, you increase your cat’s risk of developing skin cancer. Also, sometimes your cat may itch excessively due to a tumor that is developing that may be related to another type of cancer. It’s important to examine every bump or lump that you find, and confirm it’s nothing serious.

Treatments for an Itchy Cat

Depending on the condition and what is causing the itching, your vet may offer several treatment options. If your cat is suffering from fleas, your vet may prescribe an oral flea medication.

If it is a food allergen that is suspect, your vet may recommend a special diet to try to rule out the offending food.

Sometimes topicals can be used (such as creams), but if your cat is licking all the time, they can lick the medicine right off and render it useless.

Things like fatty acid supplements, antihistamines, sprays, and baths can sometimes be helpful as well but aren’t a guarantee. More often than not you may still need to resort to antibiotics and steroids, or other recommended treatments.

If you choose to use steroids like corticosteroids, the only drawback is that they can have side effects. Thankfully, cats tend to respond much better to steroids than humans do, but even still, they can be dangerous and lose their effectiveness over time if not administered and monitored properly.