frequently asked questions

Benefits

How long will it take for the skin and coat / hip and joint supplements to work?

In just 30 days, you may notice the following “changes” in your pet:
  • Improved attitude in approximately 3 days
  • Increased joint mobility, typically within 7 days
  • Improved skin and coat condition typically within 30 days.

What are the effects of Omega 3’s?

We make use of vital Omega 3 essential fatty acid in the form of alpha linolenic acid from Flaxseed. The combination of omega fatty acids, dietary fiber, phytonutrients, and lignans in the flaxseed support a healthy, beautiful coat, healthy digestion, brain function, and helps sustain energy levels.

General

Do you offer a money back guarantee?

If for any reason you or your pet are not completely satisfied, please return for a replacement or full refund. Send any questions or comments about the product to the address shown on the back of the bag or call 800-774-7387. Please include the Lot Number and RM number printed on the back of the bag with any correspondence.

How do you ensure the quality of your supplements?

Through auditing, validation, and testing from suppliers to manufacturers we can ensure the supplements meet our stringent specifications for the highest quality chew. The supplements are compliant guidelines set by the Food Safety Modernization Act (FSMA) and NASC and AAFCO.

Is The Missing Link® safe to use with all foods?

Yes. Because The Missing Link® is an all-in-one superfood supplement formulated with only the highest quality whole foods, there is no danger of over-supplementation. It was developed to target the nutritional gap between what nature provides, and what is available in commercial pet foods.

Where are the supplement chews manufactured?

The Missing Link Original formula is manufactured in the U.S.A.

Ingredients

What type of kelp do you use in your Missing Link® Pet Kelp®?

We use a proprietary blend of organic kelp that is sustainably harvested from the cold, ocean waters of Nova Scotia where the most prevalent species is ascophyllum nodosum.

What is Stay-C 50, and what are the benefits and effects of it?

Stay-C 50 is a patented, stable form of Vitamin C*. Vitamin C helps support gum health, helps to reduce plaque and tarter and helps maintain a healthy immune system.
* Stay-C 50 is a trademark of DSM.

Where are the ingredients sourced from?

The Missing Link sources all ingredients from USA suppliers, Canada, New Zealand and Argentina. They are premium ingredients that meet our Quality Assurance Specifications for efficacy, purity, and safety.

Missing Link Once Daily™

Is bad breath in dogs just natural?

No. While it is true that bad breath can indicate a more serious illness, bad breath in pets is most often caused by bacteria, plaque and tartar. Keeping your dog’s mouth healthy is an important step in your dog’s overall good health.

How long will it take for the skin and coat / hip and joint supplements to work?

In approximately 30 days, you may notice the following “positive changes” in your pet:
  • Attitude within 3 days
  • Joint mobility, typically within 7 days*
  • Skin and coat, typically within 30 days.
* Hips & Joints formula

What are the effects of Omega 3 and other Omega fatty acids?

We make use of vital essential fatty acids from multiple ingredients. Omega 3 are in the form of alpha linolenic acid from Flaxseed. The balanced combination of Omega 3, 6 and 9, along with dietary fiber, phytonutrients, and lignans in the flaxseed support a healthy, beautiful coat, healthy digestion, brain function, and helps sustain energy levels.

Where are the supplement chews manufactured?

Missing Link Once Daily chews are proudly manufactured in the USA.

What is Potassium Sorbate?

This is a potassium salt of sorbic acid. The ingredient sorbic acid occurs naturally in Mountain Ash berries. This potassium salt is used to help maintain freshness of the superfood ingredients.

What is powdered cellulose?

A plant-based fiber, Cellulose helps plants defy gravity. And, it helps bind the superfood ingredients in Missing Link Once Daily together, providing your fur kiddo with a crunchy, good for you chew.

What is “pea fiber”?

Pea Fiber is the perfect addition to help “tie together” all of the superfood ingredients in Missing Link Once Daily.

What is “vegetable glycerin”?

Vegetable Glycerin is a component of vegetable oil. This natural ingredient is used to help maintain the right amount of moisture to ensure a tasty, crunch experience for your fur-kid with every chew.

Why is there potato in Missing Link Once Daily™Superfood Dental Chews?

Potato is an effective grain-free binder that helps to hold all of the superfood ingredients together in a tasty, crunchy chew.

What are the levels of glucosamine in the Missing Link Once Daily™ hips and joints formula?

The levels of glucosamine per chew are labeled in terms of mg/kg on the product packaging, as required by AAFCO regulations. We guarantee a minimum of 332mg for the large size and 166 mg for the small size. Glucosamine combined with Omega fatty acids help to support joint health more completely than just glucosamine alone.

How do Missing Link Once Daily™ Superfood Dental Chews help care for joints?

In addition to cleaning dogs’ teeth, Missing Link Once Daily hips and joints formulas help to actively nourish joints and protect mobility for dogs of all ages and sizes. These tasty chews contain Glucosamine HCL to provide the building blocks for healthy joints. Natural sources of omega fatty acids provide essential nutrients the body needs for healthy joints.

My Missing Link Once Daily™ Superfood Dental Chews have brown specks on them. What is that?

Missing Link Once Daily Chews contain many superfood ingredients like flax, oyster and sunflower that help give this Omega rich chew it’s natural look.

Are Missing Link Once Daily™ Superfood Dental Chews low fat?

Missing Link Once Daily Superfood Dental Chews are considered low fat and contains 2% crude fat. The Association of American Feed Control Officials (AAFCO) defines low fat as being no more than 9% crude fat for products containing less than 20% moisture.

Can I give more than the daily feeding recommendation on the back of the bag to my dog?

We recommend following the Daily Feeding Instructions on the back of the bag according to your dog’s weight and feeding only once per day. Consult your Veterinarian if you want to give your dog more than the daily recommendations on the package.

Can I give Missing Link Once Daily™ Superfood Dental Chews to my cat or other small pets?

No. Missing Link Once Daily Chews are formulated for dogs. The texture is designed to accommodate a dog's bite force.

Can I give this to puppies?

This product is a daily chew intended for adult dogs. The chew snack is not suitable for puppies under one year of age, or adult dogs weighing less than 10 pounds.

How should the Once Daily chews be stored?

The chews can be stored in the package they were purchased in. Be sure to close the pouch after each use. Upon opening, please store the product in a cool, dry location.

Could my dog choke on a chew?

Once Daily chews are made with high-quality, easy-to-digest ingredients, and are designed to encourage dogs to chew off small pieces. Monitor your dog to ensure the treat is adequately chewed prior to swallowing. Provide fresh water in a clean container daily.

What is Stay-C™ 50, and what are the benefits and effects of it?

Stay-C 50 is a patented, stable form of Vitamin C*. Vitamin C helps support gum health, helps to reduce plaque and tarter and helps maintain a healthy immune system.   *Stay-C™ 50 is a trademark of DSM.

How do your dental chews help clean teeth?

Missing Link Once Daily Superfood Dental Chews feature a special texture designed for maximum dental effectiveness. Our unique treats help control plaque and tartar build up by mechanical abrasion. Our dental chews also contain Stay-C 50 vitamin C to help support gum health.

Where can I find your products?

Missing Link Once Daily Superfood Dental Chews are available online (including this website) and at pet specialty retailers across the country. If your favorite retail store does not carry a Missing Link product, please ask them to order some with our thanks!

Pet Health

Is bad breath in dogs just natural?

No. While it is true that bad breath can indicate a more serious illness, bad breath in pets is most often caused by bacteria Plaque and tartar, if not removed from the teeth, increase the chance of gum infection. Keeping your dog’s mouth healthy is an important step in your dog’s overall good health.

Pet Kelp®

What about the other ingredients in Pet Kelp?

We source all of our ingredients from either Canadian or USA sources. Our fruits and vegetables are sourced from local farmers in Nova Scotia's Annapolis Valley.

So, what about the Iodine content in Pet Kelp?

We use a blend of different species of Nova Scotia-sourced kelps and seaweeds. Each species we use has a moderate to low level of iodine. In general, as a result of this blending of seaweeds and kelps in our Pet Kelp blend, our products have relatively low levels of iodine. The iodine content for each of our products can be viewed on the back panel the package.

What about Iodine content in sea vegetables?

Different species of kelp and seaweeds have different levels of iodine. However in general, kelps will have higher iodine contents than seaweeds because of their longer submersion times in seawater. Also, different parts of a sea vegetable will have different concentrations of iodine. For example the stipe (stock) of a kelp plant will have up to 3 times as much iodine as the fronds (leaves) of a kelp plant.

Do you foresee your kelp sources becoming contaminated due to the Fukushima disaster or BP spill?

No, for four reasons:
  1. Nova Scotia is located almost as far away from Japan as is geographically possible, thereby reducing the possibility of radiation effects; and Nova Scotia is 2000 miles north of the furthest extent of the BP spill area.
  2. From a radiation perspective, current seawater radiation levels outside the immediate area (ie greater than 50km) of the damaged Japanese nuclear power plant is not considered significant.
  3. Radioactive particles dispersed in seawater have a very limited dispersion range because the density of water retards the radiation effects.
  4. Even if contaminated water were to reach the Bay of Fundy, this body of ocean has extremely high flush rates which would further reduce potential radioactive/ oil impact on kelps grown there.

Does the size of the dried ground sea vegetables makes a difference?

Yes! Because sea vegetables are fibrous and dense, the larger the particle size, the harder it is to digest/ breakdown. Dogs and cats have very short digestive systems so the smaller the particle size of the dried sea vegetable, the higher the mineral and vitamin absorption by your pet.

How are your sea vegetables harvested and processed?

Our kelps and seaweeds are hand harvested from government-regulated, sustainable kelp/ seaweed leases in the Bay of Fundy. The sea vegetables are sun dried at low temperature to preserve their mineral and vitamin content. Once the kelp/ seaweeds have been dried, we grind the seaweeds and kelps separately, first to a rough pepper consistency, and then the plants go through a second grinding process when the kelp/seaweed is further reduced.

What is special about Pet Kelp's sea vegetable blend?

After much formulation and working with a variety of native kelp and seaweed we settled on a combination of four different sea vegetable species that we felt would provide the right levels of a combination of trace minerals and vitamins. This proprietary blend of kelps and seaweeds are what, in our opinion, makes Pet Kelp unique and is the reason why our formulas produce positive results with dogs and cats.

What is unique about the Bay Fundy for growing sea vegetables?

The Bay of Fundy has the world's highest tides, with a 45ft change in water level every 12 hours. Being both a very pristine body of cold ocean water and having an extremely high flush rate, the Bay of Fundy is the perfect environment for growing seaweed and kelp. More than 20 species of seaweeds and kelps are native to this body of water.

Where does the sea vegetables in Pet Kelp come from?

All of the kelp and seaweeds in Pet Kelp are sourced from the Bay of Fundy, the body of water that separates Maine and Nova Scotia.

How long does a bag of Pet Kelp® last?

The number of servings in each bag depends on the size of your dog. Based on an average-sized (40 – 50 pounds) dog, the 8-ounce bag should last approximately 30 days. Each sealed bag is imprinted with an expiration date. Once opened, be sure to close and seal the bag after each use, and store the product in a cool, dry location to maintain freshness and nutritional value.

The new Pet Kelp formulas look different than the old powder. Did you change the formula or ingredients?

We did make some changes to improve the supplements and for greater consistency, including using all organic ingredients. We also developed a new Probiotic formula that combines the benefits of two of the previous formulas, Probiotic and Digestive, with the addition of pumpkin as an ingredient as a great source of soluble fiber.

The new Pet Kelp packaging no longer lists the vitamins and minerals, and it looks like there is less Glucosamine and no Chondroitin. What happened?

When Pet Kelp® became part of The Missing Link® family, a few things regarding the labeling needed to be changed to meet regulatory guidelines; one of which was how the Guaranteed Analysis is listed. Rather than listing the information based on three teaspoons, it was altered to one teaspoon. So the old Pet Kelp package showed: 3 tsp serving 1440mg glucosamine = 480 mg/tsp. The new Pet Kelp package shows: 1 tsp serving 880mg glucosamine = 880 mg/tsp. As you can see, we have nearly doubled the amount of glucosamine in the new product. The Missing Link® has always used high quality food grade organic whole flaxseed that is cold processed minutes before going into the bag. This delivers Omegas that are bio-available at high levels that actually contribute to the reduction of joint swelling. For this reason we have never used chondroitin in joint products, but rely instead on Omegas and glucosamine to get the job done.

The old Pet Kelp packaging indicated the formulas were good for both dogs and cats. Can I still give them to my cat?

With the launch of the new The Missing Link® Pet Kelp® formula, we have introduced a Feline Well-Being Formula, which combines kelp, flax, cranberries and a blend of probiotics to support your cat’s health, hardiness and overall well-being. We recommend using that formula supplement for your cat, and the other formulas for dogs.

What do I need to consider when adding sea vegetables to my dog or cat's food?

  1. Where is the kelp harvested? Nova Scotia, Newfoundland, Maine, Iceland, and New Zealand are all good sources because of the unpolluted cold ocean water in these areas.
  2. What species of kelp is it and what is the mineral and vitamin content in that species of kelp?
  3. How finely ground is the dried kelp? Kelp is a fibrous plant, so the finer it is ground, the more absorbable/ bio-available the mineral and vitamins that it contains, especially in a dog or cat’s short digestive system. A rough ‘cracked pepper’ grind may have as little as a 5-10% mineral and vitamin absorption rate.
  4. Is the kelp ambient temperature dried or dried at high temperature? The kelp is naturally sun dried to maintain its nutritional value.

Didn't I read somewhere that kelp has Arsenic in it?

All sea vegetables contain trace levels of the organic form of arsenic, including our Pet Kelp blend. The organic form of arsenic found in many fruits and vegetables, including sea vegetables, is 'generally regarded as safe' (GRAS) by the FDA and the National Institute of Health (NIH). This is in sharp contrast to inorganic arsenic, which is generally produced by heavy industry and is considered toxic to humans and animals.

Seaweed vs. Kelp- what’s the difference?

Basically, kelps and seaweeds are all 'sea vegetables'. The terms 'seaweed' and 'kelp' are sometimes used interchangeability. While having no formal scientific distinction between the two terms (they are all members of the algae family), it is generally accepted that 'kelp' refers to marine plants that are consistently submerged in seawater and which, generally, will have higher trace mineral contents because of the plant’s constant submersion in mineral-rich ocean water. On the other hand, 'seaweed' is generally regarded as the group of marine plants that are partially or fully exposed to air during low tides.

Does the quality of the seawater where the sea vegetable is growing affect its content?

Absolutely! Since seaweeds and kelps absorb all of their mineral content from the ocean, the more pristine the source of ocean water, the higher the quality of the trace minerals in kelp or seaweed.

Aren’t all kelps and seaweeds the same?

Each species of kelp and seaweed has a different mineral and vitamin profile. Using the word ‘kelp’ or ‘seaweed’ is like using the word ‘fruit’ to describe apples and oranges. Trace mineral and vitamin levels vary significantly, depending on the species, growing conditions, water temperature and exposure to air.

Why do they contain so many minerals and vitamins?

The reason they contain this wide range of nutrients is because of their ability to naturally absorb trace minerals directly from ocean water and synthesize a corresponding variety of vitamins.

What is so special about kelp?

Over 300 species of kelps and seaweeds are found in the world's ocean. Seaweeds and kelps have the broadest spectrum of trace minerals and vitamins of any plant group in the world. As such, they lend themselves to being a very good, whole food, all-natural vitamin and mineral source.

Safety & Quality Guarantee

Do you offer a money back guarantee?

If for any reason you or your pet are not completely satisfied, please return for a replacement or full refund. Send any questions or comments about the product to the address shown on the back of the bag or call 800-774-7387. Please include the Lot Number and RM number printed on the back of the bag with any correspondence.

How do you ensure the quality of your supplements?

Through auditing, validation, and testing from suppliers to manufacturers we can ensure the supplements meet our stringent specifications for the highest quality chew. We follow FSMA (Food Safety Modernization Act) and GSFI (Global Food Safety Initiative) regulations.

Are there any side effects from the chews?

There are no negative side effects.

Use & Feeding Instructions

Can I give more than one a day? / Can I give more than one a day?

We recommend following the Daily Feeding Instructions on the back of the bag according to your dog’s weight and feeding only once per day. High fiber content precautions should be taken to keep your dog’s diet regular by following the recommended feeding instructions.

Can I give this to puppies?

This product is a daily chew intended for adult dogs. The chew snack is not suitable for puppies under one year of age, or adult dogs weighing less than 15 pounds.

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