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Our Story

Our belief that there is a better way to care for our pets is at the heart of everything we do. Our founders, Mary Ida and Wilbur Young, started our story by creating a veterinary liniment to care for sore and lame horses. Fast forward more than a century, and that innovative spirit and passion for our pets can be found in The Missing Link®, the first superfood pet supplement of its kind.

Our Mission

It’s proven that pets make us healthier, adding years to our lives. At W.F. Young, Inc., we’re returning the favor with products like The Missing Link® daily superfood supplements, filling the nutritional void left by your fur kid’s food. Veterinarian-formulated, The Missing Link® uses only the best natural and most effective ingredients, adding essential, “loving life” nutrition into each bite. Absorbine offers a variety of pet products, check them out here.

So if you believe . . .

  • your fur kid deserves to live a happy and healthy life.
  • humans should support all animals’ well-being.
  • pets are family members. in fact, why are we calling tHEm pets?
  • you are responsible for your pet’s health.
  • whole food nutrition is a must.

join us! To a happier & better life,
we say “Chew-On”!™

shop now

It Works

From a black rhino named Lucy at the Kansas City Zoo to a pack of wolves at the Wildlife Waystation in Los Angeles to a Maltese named EmmyLou in Ipswitch, MA, we’re bringing proven, healthy goodness to all.

Zoo & Rescue Initiative

At The Missing Link®, we believe in giving back in the best way we know how... providing lovin’ life nutrition to our furry (and sometimes not so furry) friends. Check out what we’ve been up to to help support the wellbeing of all animals, even rhinos sometimes (no, really!) across the country.


It works! But don’t just take our word for it. Full shiny coats, more energy, better mobility -- all making happier and healthier members of the family. For more than 40 years, that’s what we’ve heard from pet parents.

Latte, my 3-legged, 115 lb., 2-year old Rottweiler has been on The Missing Link® Ultimate Canine Hip & Joint Formula for about 4 or 5 months now and WOW can we notice a difference! Not only is her back leg taking us on much longer walks to play with other dogs, but her coat is MUCH softer and looks great! She doesn’t shed as much and I always get compliments on how beautiful of a dog she is. Because of her back leg, we have to make sure she is getting all the right supplements and that’s where The Missing Link® re-assures us. Not only does it do wonders, but Latte loves the taste so much that she will lick her bowl till she gets every last morsel!

Kari G.
The Missing Link® Original Ultimate Canine Hip, Joint & Coat

My four-year-old Jack Russell terrier, Jasper, was stricken with a possible bacterial infection that partially paralyzed his two front legs and shoulders. He had easily lost 80% of his ability to use his front limbs. A friend recommended The Missing Link®, and I decided that I would give it a try.. Two weeks into using The Missing Link®, I noticed that Jasper was able to walk just a little bit further. After five weeks and stopping all medications, I was giving Jasper The Missing Link® mixed with peanut butter daily. He has made the most incredible recovery. Once again, he is exhibiting the traits of a Jack Russell terrier, non-stop energy. There is no doubt in my mind that The Missing Link® has been instrumental in helping my dog. We will definitely continue with his daily regimen of The Missing Link®!

Robert H.
The Missing Link® Original Ultimate Small Breed Hip, Joint & Coat Formula for Small Adult Dogs

I just would like to say how much I love your supplements. I have a senior dog at home and when we adopted her, she would moan and groan from joint pain. She also had terrible skin issues due to lack of flea prevention and infection. After curing her skin condition, we noticed that our dog still had dry, itchy and flaky skin. I looked for a product and found yours. I am happy to say that her joints and skin are better than ever thanks to your skin and coat and hip and joint supplements. So thank you so much for making my dog feel young again and keeping her healthy. We love your products here!

Madeline Williamson
The Missing Link® Original Ultimate Canine Skin & Coat

This is Leo! He is a German spitz mix. He was diagnosed with alopecia, I was very sad. I tried all kinds of things to make his hair grow but nothing would work. It seemed to get worse! So my Vet told me to try The Missing Link® and I did. 3 months after using the product I noticed his hair stopped falling out, he started getting his dark color back, it was getting thick, and the best part it was extremely soft! It has also started to grow back. I finally found something that worked! I absolutely love it and so does Leo!

The Missing Link® Original Ultimate Small Breed Skin & Coat Formula for Small Adult Dogs

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