What we’re about

At The Missing Link®, we believe that pets deserve to live the very best life, and that’s especially true when it comes to what they eat. But there’s a nutritional gap between what’s in their bowls and what they need to be their healthiest and happiest. Complete nutrition doesn’t exist in a single bag. That’s where we come in. We are here to fill that gap with personalized pet nutrition, built by you.

We’ve developed easy-to-understand and easy-to-match products that are designed to work together or with your favorite pet foods to help your pet achieve their best possible health. Give your totally unique pet the customized nutrition they need, one spoonful or one chew at a time to take them from good to great.

To a happier & better life,
we say “Chew-On”!

Pet Nutrition

Find the right product for
your four-legged kid

It works! but don’t take our word...

I started using the Dental Chews about 2 weeks ago.  I have 2 dogs: a 5 year old English Springer Spaniel who has suffered from itchy, dry and red-ish skin, and a 2 year old Black Lab with Lime disease and a bad case of dandruff..

Since taking the Dental Chews, my Springer’s coat has gotten silky smooth to the touch, her itching has stopped, and when you pull her fur back her skin looks normal pinkish.  The Lab’s dandruff has altogether disappeared, and my daughter stopped sneezing and can cuddle and lay on him once again.


Ruta and Roxie & Max
Wilbraham, MA

Ruta, Roxie and Max
The Missing Link Once Daily™ Superfood Dental Chew – For My Skin, Coat and Teeth – for Large/Extra Large Dogs

latest stories

3 Ways To Reduce Your Dog’s Stinky Breath

3 Ways To Reduce Your Dog’s Stinky Breath

July 8, 2019 by Jessie

Chances are you know dental health is important not only for your dog’s mouth, but can also be the epicenter for your dog’s overall well-being. Whatever is going on inside that generator of slobbery kisses is vitally important to keeping your dog happy and healthy. Dental disease can have a negative impact on the digestive […]

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Possible Link Between Grain-Free Dog Food and Heart Disease

Possible Link Between Grain-Free Dog Food and Heart Disease

November 19, 2018 by Sean

As pet parents, we are solely responsible for our pet’s health. A big responsibility, but one that should be relatively easy to navigate with all of the knowledge at our finger tips these days.  After reading the latest news from the FDA regarding the possible link between “grain-free dog food and Heart Disease” a few […]

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10 Tips for Senior Dogs Aging Healthfully

10 Tips for Senior Dogs Aging Healthfully

September 20, 2018 by Sean

September is Healthy Aging Month, and we believe that focusing on the positive aspects of growing older isn’t just for us humans.  As our pets move into their later years, there are steps we can take to help them age gracefully, happily, and comfortably.  After all, we want the best for our babies, no matter […]

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